The Electric Educator: Branding the Classroom: Start with "Why"

Friday, July 30, 2010

Branding the Classroom: Start with "Why"

Millions of dollars are invested by commercial companies to create brands that customers follow. The advantages and goals of branding include:
  • Encourage loyalty
  • Create community
  • Communicate values
Apple, Starbucks, and the New York Yankees are examples of brands which have engendered amazing loyalty, engagement and support.

This year I am creating a brand for my 9th grade biology classroom. I was inspired to do this by my colleague Karen Bosch who branded her 5th grade classroom as "ififth." I was also inspired by a TEDx Talk by Simon Sinek entitled "How Great Leaders Inspire Action." The answer to his question...start with "Why."

More to follow...

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