Branding the Classroom: Start with "Why"

Millions of dollars are invested by commercial companies to create brands that customers follow. The advantages and goals of branding include:

• Encourage loyalty
• Create community
• Communicate values

Apple, Starbucks, and the New York Yankees are examples of brands which have engendered amazing loyalty, engagement and support.

This year I am creating a brand for my 9th grade biology classroom. I was inspired to do this by my colleague Karen Bosch who branded her 5th grade classroom as "ififth." I was also inspired by a TEDx Talk by Simon Sinek entitled "How Great Leaders Inspire Action." The answer to his question...start with "Why."

More to follow...