An interesting marketing initiative by Microsoft challenges internet searchers to do a blind side-by-side search using Bing and Google and to then select their favorite results.
According to a study conducted by Microsoft, and widely heralded on their website, users select Bing results over Google 2-1. This link will take you to a short overview of the study however it appears that Microsoft has not released the full study to the public.
I took the five round challenge. Here were my results:
It's no surprise that I am a huge Google fan. I am, after all, a Google Certified Teacher and Trainer. I'm certainly not a reliable or unbiased source when it comes to choose a search engine! The war surrounding search engines is fascinating, however. A web service that was once seen as a waste of money and a "give-away" service, has become one of the most profitable aspects of the web. Everyone wants a piece!
If you're interested in taking the challenge, you can give it a try here. Let me know if which search engine you prefer, if you care, and if you can tell a difference.